International product & service management
3 important questions on International product & service management
What ar the characteristics of service?
Intangibility (untouchable)
Perishability (can't be stored; airline seats)
Hetrogenity (rarely the same)
Inseperability (service created at point of sale)
Perishability (can't be stored; airline seats)
Hetrogenity (rarely the same)
Inseperability (service created at point of sale)
GATS give 4 modes of delivery:
- Cross border trade (service from one country to another without people)
- Consumption abroad (consumer travels to country of service)
- Commercial presence (supplier establishes presence abroad)
- Movement of natural persons (provider of service crosses the border)
Different brand piracy
- Outright piracy (same name & trademark but a false)
- Reverse engineering (product stripped down, copied and undersold to manufacturer)
- Counterfeiting (product quality has been altered but same trademark)
- Passing off (modifying product but retaining trademark)
- Wholesale infringement (questional registration of names of famous brands overseas)
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