Global Value Chains

18 important questions on Global Value Chains

What are key themes in Vertical alliances: Dyads (buyer-supplier relations)?






* Trust-control
* Power-dependence
* Long-term partnerships

* Relational learning





What are key themes in (Multi-tier) Supply Chain?





•Managing supply risks
•Improving supply chain responsiveness
•Managing indirect supplier relations

What are key themes in supplier networks?





•Managing network positions, bridging “structural holes”
•Improving network competitiveness (network vs. network competition)
•Structural embeddednness
•Managing horizontal supplier- supplier relations
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What is a global value chain?

A value chain describes the full range of activities that firms and workers carry out to bring a product from its conception to its end use and beyond.

How can GVC be upgraded?





As end markets shifts to emerging markets more and more value migrates from the final product manufacturer to component suppliers (GVC upgrading)

What does  The Global Value Chain framework  do?


depicts how the coordination and control of global-scale production systems can be achieved without direct ownership (Gereffi, 2005)

Look at the functional upgrading example within the apparel industry

See also the functional capabilities andcountry examples

What is the 'chain liability effect?





“A company is no more sustainable than its supply chain”*


MNEs are increasingly facing the challenge to secure sustainability standards beyond the boundaries of their firms


“Chain liability effect”

What are the two shifts in the world economy that have led to “global value chain governance”?  Gereffi et al. (2005)

Globalization of production and trade. which have fueled the growth of industrial capabilities in a wide range of developing countries, and the vertical disintegration of transnational corporations, which are redefining their core competencies to focus on innovation and product strategy, marketing, and the highest value-added segments of manufacturing and services, while reducing their direct ownership

Which are the two characteristics of the Transaction Cost theory mentioned in the text that explain whether firms organize global production on markets or in hierarchies? Gereffi et al. (2005)

(1)Complexity of inter-firm relationships and
(2)The extent to which they involve investments specific to a particular transaction - asset specificity

Do highly complex and asset-specific transaction always need to result in vertical integration? Gereffi et al. (2005)

No not always, recognizing the importance of transaction costs need not lead to the conclusion that complex and tightly coordinated production systems always result in vertical integration. Rather, asset specificity, opportunism, and coordination costs can be managed at the inter-firm level through a variety of methods. Network actors in many instances control opportunism through the effects of repeat transactions, reputation, and social norms that are embedded in particular geographic locations or social groups.

You could also choose relational even though they are highly complex
If you limit opportunism through repeated transaction

Is spatial proximity a prerequisite for building interorganizational trust? Gereffi et al. (2005)

Coordination costs dropped therefore, global buyers (retailers, marketers, and traders) can and do exert a high degree of control over spatially dispersed value chains even when they do not own production, transport or processing facilities, recent research on global production has highlighted other important forms of coordination.

Explain the three factors that constitute the theory of global value chain governance. Gereffi et al. (2005)

These considerations lead us to construct a theory of value chain governance based on three factors:
A.The complexity of information and knowledge transfer required to sustain a particular transaction, particularly with respect to product and process specifications;


B.the extent to which this information and knowledge can be codified and, therefore, transmitted efficiently and without transaction-specific investment between the parties to the transaction; and

C.the capabilities of actual and potential suppliers in relation to the requirements of the transaction.



Complex: when it has a lot of specifications. Codifiable; to what extend can I codify the information

Why were Zara and Benetton long considered “the exception to globalization”?  Tokatli (2008)

Globalization forces mainly influenced the ‘retailers without factories’, which outsource their manufacturing activities to partially industrialized countries (=emerging economies).
Reason: Cheap labor, lower production costs.
Zara and Benetton, which are/were ‘retailers with factories’, were defying the force of globalization, as they kept manufacturing activities in industrialized countries (=Spain and Italy; home countries). Reason: market flexibility and lean inventories are more important

What is “fast fashion” and what are its prerequisites? Tokatli (2008)

Fast fashion: Retailers do not invest in design, but spot trends at fashion shows (and cues from mainstream consumers), transform into products and put them on the market almost immediately.
In general: they ship fewer pieces, greater variety of styles, more often.
Requires: shorter lead times, high-level flexibility à increased speed, flexibility and responsiveness of supply chain à requires greater integration of the supply chain

Track sales on real-time level.

Which two developments tilted production of fashion towards, rather than away from, low-wage suppliers in partly industrialized countries? Tokatli (2008)

The increased variety and fashionability associated with the shift towards Fast Fashion; a new opportunity for firms
(1)Due to technological developments in the 1990s, Firms from countries such as China, Marocco, Turkey acquired the competence to manufacture the high quality clothing with required flexibility. + skilled tailors.
Transformation in consumer behavior: consumers are turning into their own stylists and are in charge of their own image, combining designer clothes, with cheap clothes from fast fashion, etc.

Which is the last value creation step Chinese and Turkish fashion brands need to master in order to fully outcompete the traditional European brands? Tokatli (2008)

Being able to master trend spotting and development of trends.
China and Turkey already have started setting up their own brands (parallel productions). Once they master the trend spotting/development, the ‘game will be over’

What are indications that Zara is probably not an “exception to globalization” anymore today? Tokatli (2008)

Zara currently outsources the simple products (sweaters), an produces complicated products (with great fashion component) in-house
Since 2000s only half of the clothing sold was actually manufactured at home.
Or as they claim: 64% at home and neighboring countries (=also Turkey, Marocco?), 34% in Asia.

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