European commercial law - misleading and comperative advertising
4 important questions on European commercial law - misleading and comperative advertising
What do we understand under misleading advertisment?
What is comparative advertisement
4 criteria for doing comparative advertisment
- Relate to goods or services that are intended for the same purpose
- relate to products with the same designation of origin
- deal objectively with the material ( may include price)
- should not confuse trader, take advantage, discredit competitors
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What shall an organisation do in case of misleading or bad advertisement
The question on the page originate from the summary of the following study material:
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