Summary: Introducing Communication Research - International Student Edition Paths Of Inquiry | 9781544372167 | DONALD F DAVIS TREADWELL (ANDREA ), et al
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Read the summary and the most important questions on Introducing Communication Research - International Student Edition Paths of Inquiry | 9781544372167 | DONALD F.. DAVIS TREADWELL (ANDREA.); Andrea Davis
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1 Getting started: Possibilities and Decisions
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1.1.5 There is/is not one best position from which to observe human behaviour
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What are some major components in human interaction?
Source
message
channel or medium (e.g. Social media)
receivers
noise
context -
1.2.1 Does the ad work?
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What is a way to assess the effectiveness of an ad?
To take a scientific approach -
1.4 A series of unavoidable decisions
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What are some downsides researchers face?
Limited time
limited resources
inability to be in more than one place at a time -
1.4.3 The approach - objective or subjective?
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Can research have an objective approach?
Social scientists have the assumption of an external "real" world that can be observed, understood, and agreed on to the study of human interaction. -
What are phenomenologists and ethnographers trying to understand?
People's subjective worlds. They seek to understand how humans interpret or make sense of events in their lives. -
2 First decisions: From inspiration to implementation
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2.1 Starting with basic beliefs and perspectives
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What addresses the nature of what we study and which issues are foundational beliefs and arguments about human behaviour?
Ontology -
2.2.1 Research questions: less certainty; more room to move
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What is a closed-ended research question?
It focusses on a direction of the relationship. -
2.2.2 Hypotheses: Statements of prediction
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What does a one-tailed hypotheses require?
It requires extra confidence because you commit to predicting the direction of the relationship between the variables. -
What is a null hypotheses?
It is usually specified as H0. It specifies thata there is no relationship between variables. -
2.4 Starting with the ''what'' question
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What are the most obvious questions to start with a "WHAT" question?
"What shall I study" and "What's going on here?". Communication phenoma like the form or song of the lyrics or group dynamics are all around us, so find the communication phenomena you are interested in.
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