Deciding which markets to enter

5 important questions on Deciding which markets to enter

What two approaches for how many markets to enter?

- Waterfall approach
- Sprinkler approach

Increasingly (especially technology intensive firms) are born global

What is important when considering entering developing markets?

- Successfully entering developed markets requires a special set of skills and plans, it can't be business as usual

What is important when considering entering less developed markets?

- Product innovation has become a two way street between developing and developed markets, how can markets fulfill the dreams of most of the worlds population for a better standard of living? Regional economic integration has intensified. More likely to enter an entire region at the same time.
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How to evaluate potential markets?

- Deep analysis of the economic and cultural situation of the targeted country

What are the information systems in international markets

- General and/or specific on a country: product/sector, market, economic trends
- Traditional: sector associations, professional intermediaries
- Internet

The question on the page originate from the summary of the following study material:

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