The Measurement of Behavior - types of measures

4 important questions on The Measurement of Behavior - types of measures

What are observational measures?

Involve the direct observation of behavior. Observational measures, therefore, can be used to measure anything a participant does that researchers can observe

What are physiological measures?

When the researchers are interested in the relationship between bodily processes and behavior.

What are self-report measures?

Involve the replies people give to questionnaires and interviews. Self- report measures may provide information about the respondent’s thoughts, feelings, or behavior.
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What are the three different self-report measures?

1. Cognitive self-reports measure what people think about something.
2. Affective self-reports involve participants’ responses regarding how they feel.
3. Behavioral self-reports involve participants’ reports of how they act.

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