Retailing and Wholesaling - Retailing marketing decisions

4 important questions on Retailing and Wholesaling - Retailing marketing decisions

Retailer decisions (product)

Product assortment and services decision (decide on three mejor product variables: assortment, services mix, and store atmosphere)

Retailer decision (price)

Price decision (price policy must fit the target)

Retail decision (promotion)

Promotion decision (retailer use various combinations of the five promotions tools) personal selling, advertising, sale promotion, public relations and direct and social media marketing
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Retail decision (place)

Retailer point to three critical factors in retailing success, location, location, location

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