Pricing strategy Additional Considerations

6 important questions on Pricing strategy Additional Considerations

Product line pricing

Setting the price steps between various product in a product line based on cost differences between the products, customer evaluations of different features, and competitors' prices

Captive- product pricing

Setting a price for product that must be used along with a main product, such as blades for a razor and games for a video-game console

FOB- origin pricing

Pricing in wich goods are placed free on board a carrier the customer pays the freight from the factory to the destination
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Freight -absorption pricing

Pricing in which the seller absorbs all or part of the freight charges in order to get the desired business

Initating price cuts

In such cases, the firm may aggressively cut prices to boots sales and market share

Public policy and pricing

Price competition is a core element of our free-market economy

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