Market segmentation and selection
9 important questions on Market segmentation and selection
What is a transient guest mean?
What is the definition of a wholesaler?
Name a example of a Wholesaler
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What are the generational sub-segments?
- Silver haired seniors (silent generation) before 1946
- Baby boomers 1946 - 1964
- Generation X 1965 - 1976
- Generation Y 1977 -1994
- Millennials after 1994
What does displacement analysis mean?
What is a primary purchase?
What is an ancillary purchase?
What is the Total Customer worth formula?
What is the difference between customer worth and customer value?
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