Emerging Market Multinationals and Reverse Innovation - Emerging Market Multinationals

4 important questions on Emerging Market Multinationals and Reverse Innovation - Emerging Market Multinationals

How do 'reverse innovation' and 'traditional view' relate to each other?

  • Reverse innovation: innovations trickle up from developing to developed countries
  • Traditional view: innovations trickle down from developed to developing countries

What are the mainstream theories and reverse innovation? (4)

  1. Innovation
  2. Internationalization process
  3. DMNE strategy and management
  4. FDI spillovers

What are the 3 stages of reverse innovation?

  1. Winning in key emerging markets
  2. Winning in other emerging markets
  3. Winning in developed-country markets
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How is the FDI spillover matrix built?

  • DMNE's + Emerging economy
    • Focus of traditional spillover literature
  • DMNE's + Developed economy
    • EMNE's learning from FDI in developed countries
  • EMNE's + Emerging economy
    • Reverse innovation: DMNE's learning from EMNE's
  • EMNE's + Developed economy
    • DMNE's learning from EMNE's in developed countries

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