Desk research
16 important questions on Desk research
What are the 6 steps for desk research?
- Search for information
- Select relevant items
- Assessment of value information
- Analyzing
- Conclusions
What is the use of Desk research?
- Starting point of research project to answer main question
Why is desk research done?
- - not efficient to do research if someone else already did before
- - facts and figures which are already known can be checked in the field
- - better knowledge of the problem / topic / branch in order to do better field research
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
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What are the 6 steps of the big 6?
2. Information seeking strategies
3. Location and Access
4. Use of information
5. Synthesis
6. Evaluation
What happens in the use of information of the big 6?
- Extract relevant information
What happens in the synthesis of the big 6?
Present information
What happens in the evaluation of the big 6?
Who are some producers of information?
- universities
- Market research agencies
- chamber of commerce
- customers
What are sources of information?
- Rumours
- Brochures
- Studies/analysis
What are primary literature sources?
- least accessible
- – company literature or unpublished research, private correspondance, conference proceedings
- – often very valuable
- – eg via blogs and personal websites
What is secondary literature sources?
- more easily available in public domain
- – published books, articles in journals, news media and published business, government & international body publications, conference findings published in academic journal
- – high value
What are tertiary literature sources?
- collections of (or gateway to) secondary sources
- encyclopedias, dictionairies, catalogues, web-based portals, databases
What information hold commercial databases?
- Company information
- Industry news
- Trade journals
- Market research reports
- General news
- Broker reports
- Bankrupt
- Patents
- Annual reports
- Etc.
What is an example of commercial databases?
What is an example of a research agencies?
What is an example for company information?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
