Data gathering
8 important questions on Data gathering
Name the 2 types of research data
- Focus group
- In-depth interviews
- Projective techniques
Quantitative data>
- Survey
- Observations
- Experiments
Explain secondary vs Primary data gathering
Primary data > Data that the researcher specifically collect to address the research issue being examined.
step 1: Qualitative > lots of valuable info, in -depth + relative inexpensive
step 2: Quantitative > completes any issue left unanswered by qualitative data
Explain qualitative data collection methods characteristics
- Small number respondents
- qualitative answers from respondents —>opinions, attitudes, ideas
- Disadvantage: small number of participants since meaning it may not rep the entire research population
- also may not lead to strong answers but even new issues to research
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Name the 4 types of research purposes + their strategies
- Exploratory: Seek new insights into phenomena, to ask question + asses the phenomena in new light
- Explanatory: focus on studying a situation/problem in order to explain the relationships between variables
- Descriptive: purpose to produce an accurate rep of the persons, event or situations
- Evaluative: Look at the result of the research and find our what/how/why it happened
Name the 3 types of questions a moderator can ask
- Open : starts with why, what, how?
- Probing questions: explore responses that are of significance to the research topic
- Specific and closed questions: used as introductionary questions
Names things a moderator should not do in an interview
- Ask leading questions —> questions that already lead to a certain outcome/answer
- Agree or disagree with the response
- Rush the questions
- Continue if the respondent appears upset/angry or withdrawn
Explain the difference between a group interview
Focus group: group interview with clear defined topic that focusses on the discussion between participants.
interaction and responses are encouraged & controlled by the moderator.
Name + explain the different steps in conducting the FG
- Identifying problem/RQ > FG has an agenda and a specific RQ helps the development
- Identifying sample > less important for FG, ideal size is 6-8 participants
- Identifying the moderator > he/she should speak clear, request personal stories and encourage participants
- book prep facilities > venue should be neutral + seating arrangement should be
- Generate & pilot interview questions using funnel approach > starting from general question, to specific and lastly the final question
- Conduct the group + record the data> written and audio recording
The question on the page originate from the summary of the following study material:
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