Thaler et al. (2012)
5 important questions on Thaler et al. (2012)
What is choice architecture / a choice architect?
The authors describe two kind of competing instincts. Which are they?
- Reflective system: a deliberate and self-conscious thought process by which humans use logic and reasoning to help them make decisions
- Automatic system: a rapid, intuitive process that is not associated with what we would traditionally considering thinking.
What is post-completion error?
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There are different strategies for making choices depending on the size and complexity of the available options (structure complex choices). Which are they?
- Compensation strategy: the high value of an attribute can compensate for a low value of another
- Elimination by aspects: first decide what aspect is important, establish a cut-off level, and then eliminate all alternatives that do not meet this standard.
- Collaboration filtering: this is a method of making automatic predictions (filtering) about the interests of a user by collecting preferences or taste information for many users.
What are the six principles of good choice architecture?
- (i)Ncentives
- Understand mapping
- Default option
- Give feedback
- Expect errors
- Structure complex choices
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