Summary: Kerntaak Food/health
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Roadtrip to innovation
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Blue future glasses:
Assumption analysis
How will our market work and life environment change in the next five to ten years? -
Red future glasses:
Surprise analysis
How could the future surprise us and how should we prepare for possible surprising events and developments? -
Green future glasses:
Opportunity development
Which threats and opportunities for new markets, products, strategies, processes and structures will arise from these changes and what can we do? -
Yellow future glasses:
Vision development
What does our company need to look like in five to ten years time in the sense of a strategic vision? -
Violet future glasses:
Strategy development
How do we need to design our strategy to realize the strategic vision? -
Roadtrip to innovation
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The recombining of the basic elements can be done in at least three different ways:
Intuitively
Heuristically
Statiscally -
When we contemplating the future, it is useful to consider three classes of knowledge:
1. Things we know we know
2. Things we know we don't know
3. Things we don't know we don't know -
Sociology 1
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The sociological imagination (Mills, 1970):
Requires us, above all, to think ourselves away from the familiar routines of our daily lives in order to look at them anew. -
The background of sociology lies in the series of sweeping changes:
Ushered in by the French Revolution and the mid-eighteenth-century Industrial Revolution in Europe. -
Sociology 2
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The Chicago School of Sociology:
Seen as the first to systematically chart forms of collective behaviors and turn these into a specialist field of inquiry in sociology from the 1920's.
Saw social movements as agents of social change, not merely as products of it.
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