Summary: Knoowie 2 51917 07122021 Marketing Notes Pdf
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1 Lecture 1 Marketing in a nutshell:
This is a preview. There are 45 more flashcards available for chapter 1
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How do businesses construct their marketing programs to create value for customers?
- Construct an integrated marketing program that delivers superior value. -
What is the goal of capturing value from customers in return?
- Capture value from customers to create profits and customer equity. -
What are the five core marketplace concepts?
- Needs, wants, and demands
- Market offerings
- Value and satisfaction
- Exchanges and relationships
- Markets -
What can attract more customers and encourage them to return to a company?
- Being better than competitors
- Offering value and satisfaction -
What happens when a company transitions from product-driven to customer-driven?
- Shifts focus from the product to the customer's needs.
- Offers a more diverse mix of products and services. -
What can increase the risk of marketing myopia?
- Working with product-driven approach -
What determines if customers return or switch to competitors?
- Service quality -
Who are the suppliers of oatly?
- Oatfarmers -
What role does the supermarket play in the oatly supply chain?
- Middleman -
Who does the company compete with in the market?
- Competitors are the entities that the company competes with.
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