Marketing in a nutshell

5 important questions on Marketing in a nutshell

What kind of intermediaries are involved in moving goods from the company to consumers?

- Marketing Intermediaries help move goods from the company to consumers.

What are the people that like oatmilk in the context of this scenario?

- People that like oatmilk are considered the final consumers.

Who are the competitors of Alpro in the oatmilk industry?

- other oatmilk producers
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What concepts and strategies are used for creating and capturing value for and from customers?

1. Building relationships
2. Customer-engagement marketing
3. Consumer-generated marketing
4. Managing partner relationships
5. Customer lifetime value
6. Share of customer
7. Customer equity
8. Customer relationship groups

What are the major trends and forces changing the marketing landscape in this age of relationships?

1. The impact of the digital age
2. The rise of Not-for-Profit Marketing
3. The speed of globalization
4. The influence of sustainable marketing
5. Adjusting to a “Post” COVID-19 world

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