Beware of under-pricing your product

3 important questions on Beware of under-pricing your product


You must estimate the ______ of your sales to determine if your price is high enough to cover costs when fixed costs are large. 

volume


When you introduce a new product you should be mindful of what? 

the price of competing products

If offering comparable levels of features, price your product just under what?

the price of competitors

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