Summary: Lecture 5.4: Business Models
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2 Types of Business Models
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What are the different types of business models?
• Sell a product• Sell a service• Sell a subscription• License a technology• Advertising• Hybrids -
3 1. Selling Products
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What should one focus on when determining to use a selling products business model?
BenefitsRisksStandardization vs. CustomizationOne-time or recurrent saleLife span -
4 2. Selling Services
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What are some benefits of selling services?
– Low start-up costs– Highly flexible to customer needs– Recurring revenue stream -
What are some risks of selling services?
– Can be too flexible for the customer– Tough to price– Little to no IP– May be easy to copy -
5 3. Subscription and Licensing
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What is a benefit of subscriptions?
Customers pay regular, recurring fees and may receive regular product upgrades -
What is beneficial and tough about licensing?
Licensing involves lower risk and lower reward -
7 4. Advertising
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What does a broadcaster do?
Provides content and services mixed with advertising messages in the form of ads. -
___ are the major (or only) source of revenue for the broadcaster.
Ads -
When does advertising work best?
when the volume of viewer traffic is large or highly specialized (often millions of users). -
8 5. Hybrids
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What is an example of a hybrid business model?
Movie theaters sell tickets and food/beverage
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