Summary: Lecture 5.4: Business Models

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  • 2 Types of Business Models

  • What are the different types of business models?

    • Sell a product 
    • Sell a service 
    • Sell a subscription 
    • License a technology 
    • Advertising 
    • Hybrids 
  • 3 1. Selling Products

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  • What should one focus on when determining to use a selling products business model?

    Benefits
    Risks
    Standardization vs. Customization
    One-time or recurrent sale
    Life span
  • 4 2. Selling Services

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  • What are some benefits of selling services?

    – Low start-up costs 
    – Highly flexible to customer needs 
    – Recurring revenue stream 
  • What are some risks of selling services?

    – Can be too flexible for the customer 
    – Tough to price 
    – Little to no IP 
    – May be easy to copy 
  • 5 3. Subscription and Licensing

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  • What is a benefit of subscriptions?

    Customers pay regular, recurring fees and may receive regular product upgrades 
  • What is beneficial and tough about licensing?

    Licensing involves lower risk and lower reward 
  • 7 4. Advertising

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  • What does a broadcaster do?

    Provides content and services mixed with advertising messages in the form of ads. 
  • ___ are the major (or only) source of revenue for the broadcaster.

    Ads 
  • When does advertising work best?

    when the volume of viewer traffic is large or highly specialized (often millions of users).
  • 8 5. Hybrids

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  • What is an example of a hybrid business model?

    Movie theaters sell tickets and food/beverage 
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