Summary: Lecture 5.6: The Business Model Canvas Part 2
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Read the summary and the most important questions on Lecture 5.6: The Business Model Canvas Part 2
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1 Revenue Streams
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What is a revenue stream?
Represents the cash a company generates from each Customer Segment-- Revenues – Costs = Profits -
What are the 2 types of revenue streams?
– Transaction revenues– Recurring revenues -
What is a transaction revenue?
a revenue which results from one-time customer payments -
What is a recurring revenue?
a revenue resulting from ongoing payments to either deliver a value proposition to customers and/or provide post-purchase customer support -
2 Revenue stream opportunities
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What are the core questions you must ask yourself when seeking revenue stream opportunities?
• For what value are customers really willing to pay?• For what do they currently pay (competitors)?• How will this change in the future? -
3 Ways to generate revenue streams
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What are the 5 ways to generate revenue streams?
• Buying (asset sale)• Renting• Subscription• Licensing• Advertising -
4 Key Resources
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Key resources can be owned or leased by whom?
the company or acquired from key partners -
6 Categorizations of Key activities
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What are the 3 categories of key activities?
• Production• Problem solving• Platform/network -
What is involved in a platform/network?
– Networks, matchmaking platforms, software, and even brands canfunction as a platform.– Activities relate to platform management, service provisioning, andplatform promotion. -
7 Key Partnerships
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What are the 4 types of key partnerships?
– Strategic alliances between non-competitors– Joint ventures to develop new businesses– Buyer-supplier relationships– Coopetition: strategic partnerships between competitors
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