Motivations for creating partnerships
3 important questions on Motivations for creating partnerships
What are the 3 main motivations for creating key partnerships?
• Optimization and economy of scale
• Acquisition of particular resources and activities
• Reduction of risk and uncertainty
What is optimization and economy of scale?
– Most basic form of partnership or buyer-supplier relationship designed to optimize resources and activities (i.e. reduce cost).
Why would you partake in the acquisition of particular resources and activities?
--To extend capabilities by relying on other firms to furnish particular resources or perform certain activities
--Because you are motivated by needs to acquire knowledge, licenses, or access to customers
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