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1 “General introduction in culture and cross-cultural management issues
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Why do cultures persist?
1.Survival (once C pattern is established à resistant to change)
2.Language (transmission)
3.Religion (cannot be verified by empirical tests)
Other factors -
2. Collective/Societal Level
* Decrease transaction costs in individual encounters
* Solve collective good problems -
differences collectivistic & individualistic
Endogenous vs exogenous character of culture
Detailed vs wider perspective
Stimuli vs disciplining -
2 Dimensions of culture: theories, concepts, research
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why are cultures different?
* Cultural materialism
• Evolutionary psychology: stresses cultural
universals, looking for similarities. -
Evolutionary psychology₋ Kluckhohn and Strodtbeck (1961): 6 basic issues cultures have to deal with:
1. Relationships to nature: domination, subjugation, harmony.
2. Believes about human nature: good or evil.
3. Relationships between people: individual vs collective, collateral versus hierarchy.
4. Nature of human activity: being, achieving, thinking.
5. Conception of space: public versus private.
6. Orientation to time: role of past, present, and future. -
Why culture enters Management studies?
1. -WW2 à US management style was seen as universal à ‘only one best way of managing’ -JAPAN à completely different à strong competitor (low prices/higher Quality) à start attention mgmt. style Japan.
2. - M&A’s à popular
à how people relate (pressing issue)
à source of cooperative problems/failures
Realized: relevance of culture (as an issue) is driven by consultants -
Long-term vs. short-term (time) orientation
Short term orientation
Long term orientation
Cherishing virtues that relate to past & present
Cherishing virtues that relate to the future -
PROBLEMATIC ISSUES - GLOBE
1.How to analyse data collected on individual level to describe/explain collective characteristics
2.Some practices correlate negatively with values à why??
Expectation: other way around
Negative correlation: practices & values (expected to be other way around) -
Universal (rules) vs Particularism (exceptions)
universalism: belief that what is true & good can be discovered & applied universally
Particularism: belief that unique circumstances determine what is right or good -
Analyzed specifics vs integrated wholes
osearching for details / anaylzing the pattern
oAnglo-Saxon countries: from detail to pattern/whole
oStraight to the point / direct ; or relationship building
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