Life cipres perspective - Childhood

7 important questions on Life cipres perspective - Childhood

What is marketers targeting children in their advertisements/commercials called?

Kidfluence

How is the phenomenon where children begging their parents for goods called?

Pester power

How is the phenomenon of the toy by a happy meal called?

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What do Schor (2004) investigated?

The effects of food marketing on children's physical health

What do Allison Pugh (2009) finds?

That  children’s consumption is prompted by their peers – construction of an economy of dignity: feeling included by their peers if they have or know about specific goods or experiences their classmates value.

What tend to people in a higher class tend to do in the
upbringing

Symbolic deprivation: Limit consumption of their children, yet largely fulfilling children's request out of concern of social exclusion.

What tend to people in a lower class tend to do in the upbringing

Symbolic indulgence: Buy one single large gift that will be meaningful. No concern about harm of material goods to their children, rather shield them from deprivation the may have experienced

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