Life cipres perspective - Adolescence and youth

6 important questions on Life cipres perspective - Adolescence and youth

What is the differents between subcultures now and in the 50's

In the early 50's groups are more focused on expressing their opposition to the broader society through consumption, Now no longer necessarily oppositional groups – more mundane (alledaags) groups, like neighbourhood

What is the difference between a consumer tribes an a subculture

You can belong tho more than one consumer tribes, like a jaarclub/huis/dispuut etc. It's focus on the multiplicity of groupings that we all participate in. A subculture is not so easily switched

What are characteristics of consumer tribes?

Consumption means to facilitate social relations; The membership is fluid, transient and multiple; Is formed about leisure-based activity, interest or passion.
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How do the branding strategy shift in the 1970’s

Incorporation of values and lifestyles from youth and oppositional cultures into brand images and advertisements. E.G. Marketing of blue   jeans

What is Cool hunting (Klein, 2010)

Hiring younger people to research what was ‘cool’ so to sell it to the broader population.

Why do marketeers focus on Teens and adolescents?

Young people are often early adopters of new technologies.

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