Matching supply and demand

5 important questions on Matching supply and demand

How is 'demand penetration point' also called?

De-coupling point

Where should the de-coupling point be in the supply chain?

Preferably as far upstream possible.

How to move the fulcrum closer to demand?

By improving visibility of demand and enhancing the velocity of the supply chain.
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After what does the business / supply chain ceases to be forecast-driven and becomes demand-driven?

After the de-coupling point.

Where does S&OP stand for? And what does it do?

Sales and operations planning.

S&OP is a demand management and planning tool designed to ensure that the organisation is able to anticipate the real requirement of the market and to react in the most cost-effective way.

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