Going to market

4 important questions on Going to market

Explain the value delivery system by McKinsey.

  1. Choose the value
  2. Provide the value
  3. Communicate the value
  4. Capture the value

Key issues for channel strategy (3Es)

  • Effectiveness
  • Efficiency
  • Environment


What is the role of innovation within supply chain distribution?

-Rapid rise in the use of Internet, greater connectivity between buyers and sellers
-Getting rid of intermediaries
-Innovation in logistics services with companies like DHL, UPS
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Explain the switch from single channel to omni-channel

One distribution centre for more than two distribution channels, i.e. home delivery, store and click & collect.

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