Financial performance measures

12 important questions on Financial performance measures

What are the pros and cons of market measures

Market measures: reflect changes in stock price or shareholder return

PROS
- the closest/direct measure of firm value (congruent)
- available and accurate
- less manipulable
- understandable
- cost efficient

CONS
- not available for private firms
- not controllable for employees
- do not reflect realized performance but expectations
- may not always perfectly reflect firm value

What are the pros and cons of accounting measures?

Aggregated financial measures
- ratio terms: ROI, ROA, ROE
- accounting profit measures: EVA, EBITDA, residual income
Disaggregated financial measures
- revenue and expenses

PRO
- more controllable
- can be measures on timely basis
- precises and objective
- understandable
- cost efficient

CONS
- can be imperfect bc of conservative accounting rules of immediate expenses and slow recognition of revenues
- ignores value that cannot be measured
- profit depends on choise of measurement methods
- focus on past: ignores risk and changes in risk

What are the DuPont equations?

ROE = Net Income / Shareholders Equity

ROE = Net income/Sales * Sales/Total Assets * Total Assets/Shareholders Equity

ROE = profit * asset turnover * financial leverage
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What are pros and cons of return ratios?

Return ratios do not have a scale so they are easily comparable. It may not be a perfect measure for performance and may promote sub-optimal behavior

Underinvestment: opting for leasing instead of purchasing to reduce the denominator

What other accounting measures are there?

RI = net income - required rate of return * capital invested
capital invested = total asset - current liabilities
RI = what remains of the organization after it remunerates, pays andreturns financial resources consumed.

Total assets - current liabilites = assets employed or invested capital
Total assets - liabilities = Shareholders Equity

EVA = NOPATadjusted - WACC*Invested Capital(adjusted)
WACC = E/(E+D)*Re + (D/(E+D)*Rd)*(1-Tc)
NOPAT = operating revenue - costs of goods sold - operating expenses - depreciation - amortization

What adjustments are made to EVA?

Are made to operating income and average operating assets so to capture the effects of decisions on value creation timely and accurately.

Amortized vs expensed:
- R&D
- Marketing costs
- Restructuring costs

Amortization = capitalizing the value asset over time. The value of asset is reduced over time, the benefit of an asset realized over time and thus minimizing the underinvestment incentive

What is a responsibility center?

Is an organizational unit/entity responsible for certain outputs or inputs. It canbe a financial center.

Financial control through
- assiging responsibility
- setting targets, measuring results, reporting variances

Types of centers:
- revenue
- expense or cost
- profit
- investment

What are revenue centers?

Control revenues but not the manufacturing or acquisition costs of productsor services. Nor the level of investment in the responsibility center.

They are often responsible for costs which directly incur notably sales costs.

e.g. Sales agencies, salesmanagers, fundraising

Decisions: sale elements

What are cost centers?

Cost centers control/incur costs but do not directly generate revenues

e.g. HR department, IT service

Decisions: managers often choose quantity or/and quality of inputs used in a cost center

Perf. Measures: total cost for a fixed output/average production cost/ output for a fixed budget

TWO TYPES
1. Standard:
- relation between input and output isknown and both are easy to measure
- evaluation: comparison of standard costs and actual costs = variance analysis

2. Discretionary
- output is difficult to measure in monetary terms and relation with inputs is unknown or uncertain (universities, R&D, etc)
- evaluation: is very subjective

What are profit centers?

They can influence costs and revenues, but are not responsible for the investment made. Are responsible for measure of profit.

Measurement: actual profits, net or compared to budget

2 versions
1. Sales focused: chared standard costs of products sold
2. Cost focused: are assigned revenues based on simple function of costs  

KEY CHALLENGES
1. How to set appropriate transfer prices between organization
2. How to allocate corporate overhead to centers
3. Profit centers can be egoistic and affect rest organization

FIX
A) incentives only if it benefits whole org
B) use non financial perf measures for evaluation

What are investment centers?

Are responsible for some measure of profit and some balance sheet line items. Responsible for profit compared to investment

Measured: ROI, ROCE (cap employed), RI, EVA

Lots of decision rights. They ratify and monitor decisions of cost and profit centers. Decide about the amount of capital invested or disposed and where to invest

Why responsibility centers?

1) holding managers accountable for what the firm wants them to pay attention to (objectives & strategy)
2) managers should be held accountable for what they can control

+: keeping individuals motivated, if they cannot affect the results, they lose their motivation.
-: no incentives to take action that can reduce the effects of uncontrollable events. No incentive to sign up for insurance or hedge risks. Not being responsible for overhead costs does not motivate managers to reduce them

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