Summary: Management En Marketing

Read the summary and the most important questions on Management en Marketing

• college 1

  This is a preview. There are 17 more flashcards available for chapter 29/10/2019
  Show more cards here

• Why can the Hawthorne studies be seen as a turning point from a classical approach to a more behavioral approach?

  Pagine 51 boek

• college 2

  This is a preview. There are 13 more flashcards available for chapter 31/10/2019
  Show more cards here

• Welke competitieve 'spheres' zijn er?

  • Industry - 
    
  • Products 
  • Competence
  • Market segment
  • Vertical - in de keten, waar sta je in de keten?
  • Geographical - wereldwijd, europa of regionaal

• based on what kind of growth is the ansoff matrix built? (part of corporate planning)

  Intensive growth; Improving existing businesses 

• Which two kinds of growth are there next to intensive growth? (part of corporate planning)

  Integrative growth; vertical/horizontal integration within the industry
  
  diversification growth; outside the present industries/businesses 
  When your business does not have any growth opportunities anymore and you have a lot of cash so you can invest in other businesses or industries where growth is still possible.

• Hoe manage je een SBU?

  Je begint bij de bedrijfsmissie, voert daarna een SWOT analyse uit, formuleert op basis daarvan de goals, een strategie voor deze goals(chose the value), samenstellen van een programma (provide the value), implementeren (communicate the value) en tot slot feedback en controle. (denk aan the value creation and delivery process)

• What is a marketing plan?

  A written document that summarizes what the marketer has learned from the marketplace and indicates how the firm plans to reach its marketing objectives.
  
  Vaak geschreven voor een bepaald product
  
  startpunt is het businessplan gemaakt voor de SBU
  
  bevat technische richtlijnen en financiële toewijzingen over de bepaalde periode(vaak een jaar)

• college 3

  This is a preview. There are 10 more flashcards available for chapter 04/11/2019
  Show more cards here

• Which three categories are there when we talk about changes in the macro environment of businesses?

  FAD - onvoorspelbaar, kort van duur en is niet belangrijk op sociaal, economisch en politiek gebied
  TREND - a direction or a sequence of events that has momentum en durability, the shape of the future is revealed and many oppurtunities are provided. 
  MEGATREND - large social, economic, political and technological change that is slow to form, and once in pace, they influence is for some time - between 7 and 10 years or longer 

• college 4

  This is a preview. There are 18 more flashcards available for chapter 05/11/2019
  Show more cards here

• What steps are there in the decision-making proces?

  1. Identifying probleem
     
  2. Identifying decision criteria
  3. Weighting criteria - lvl of importance bepalen
  4. Developing alternatives
  5. Analyzing alternatives 
  6. Selecting alternative 
  7. Implementing alternative
  8. Evaluating decision

• Wat zijn de voor- en nadele van 'group decision-making'?

  Voordelen:
  

  • Completere informatie
  • Diverse experiences and perspectives 
  • More alternatives generated
  • Grotere acceptatie (betrokkenheid)
  • increased legitimacy 

  
  Nadelen:
  

  • Time-consuming
  • Minority domination 
  • Ambiguous responsibility - niet duidelijk wie verantwoordelijk is 
  • Pressure to conform - 'Groupthink'

• Wat zijn 'de big five', to define a personality, op het gebied van personality?

  Extraversion - sociaal, praatgraag en assertief
  Agreeableness - good-natured, meewerkend en vertrouwend
  Conscientiousness - verantwoordelijk, betrouwbaar, volhardend en doelgericht 
  Emotional stability - kalm, enthousiast, secure OR nervous, depressed, insecure
  Opennes to experience - fantasierijk, artistiek/vindingrijk en intellectuele