Bossink: Eco-innovation and sustainability - Co-institutionalization by market and society

6 important questions on Bossink: Eco-innovation and sustainability - Co-institutionalization by market and society

The first category of factors at the co-institutionalization level of Bossinks model is 'market and society'. Explain 'market and society'?

Market demand is a crucial factor in the process of industrial change. When market demands change>maybe new business develop>maybe new industries. When public opinion changes and new issues are put on the societal agenda, this can also lead to change. A key characteristic of market and societal change with respect to eco-innovation and sustainability is that these aspects are increasingly becoming business-qualifying and business-winning factors. Sustainability is becoming a driover behind new businesses. Market and societal influence can be significant.  

Markets and society are organized around the mass production of goods and services. With turnover and profit maximization as the main goals. What happens in a new, sustainable, industrial era? (Bossink)

The societal costs of the use of finite resources may need to be integrated into the economic system, while the benefits of the use and reuse of infinite resources can be integrated. Market and society are increasingly asking for changes that will move the industry toward new sustainable accounting and mental systems.

Sustainability is multi-dimensional and integrates environmental, social and economic elements. The relation between consumer and custainability is important. The concept of customer-centric sustainability needs to be taken in account. What does this concept mean? (Bossink)

The consumption0mediated impact of marketing actions on environmental, personal and economic well-being of the consumer. Customers have an economic well-being and a personal well-being. It is important for firms to serve the aspects of both forms of well-being.
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A robust change in market demand and consumption patterns toward sustainability can be accelerated by  the adoption of 'mindful consumption'.  What does this mean? (Bossink)

Mindfully consuming people take account of the consequences of their consumption habits and pattern. Mindful consumption can change customers' perception of products/services in favor of sustainable, tempered and high-quality consumption (the four P's, product/price/promotion/place, can be useful to make buying behavior and consumption patterns more sustainable).

In recent decades, people's awareness of environmental dilemma's have been growing. Dominant issues of environmental sustainibility are the change of substance cycles, depletion (uitputting) of sources and resources, climate change, acidification (verzuring) of the atmosphere, the drying of surface and soil, and the degradation of biodiversity. Explain those problems regarding the societal change. (Bossink)

1 Change of substance cycles (no control of the cycling > pollution problem > waste builds up)
2 & 3 Depletion (uitputting) of sources and resources (finiteness of (re)sources and how people use it, lead to raoud depletion)
4 Climate change (CO2>increasement global warming)
5 Acidification (verzuring) of the atmosphere (damages forests, natural and cultural areas and drinking water).
6 The drying of surface and soil (problems with maintaining water)
7 The degradation of biodiversity (extinction of species and organisms)

Market and society are the first element at the co-institutionalization level of Bossinks model. The research shows that market and societal change can induce firms to adapt and become eco-innovative and sustainable. How?

When market and societal change are in favor of eco-innovation and sustainability, they can stimulate firms to strengthen there sustainable initiatives. They can inspire niche players that focus on spexialzed markets to transform into mass producers of sustainable products and services. 
>Market and society are an important institutional factor that can enable sustainably innovating firms to grow large, conquer the market and change industry.

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