What Changes- and What Doesn't?

5 important questions on What Changes- and What Doesn't?

Relate the different images of change to digitization and social media.

Disruptive business models relate more to the controlling images of such and less to the shaping images of change.
Dealing with this rapidly developing, uncertain and unpredictable climate may be more appropriate to the shaping images of change.

Identify practical implications of different types of change for the change manager.

1 small changes have the potential to contribute to deeper changes.
2 shallow changes are easier to implement
3 deep changes are more likely to contribute to the experience of the change manager.
4 many ongoing changes (deep and shallow) led to program management offices (PMO's).

Explain the difference between sustaining and disruptive innovation, and explain the practical implications of this distinction for change management.

Sustaining innovations improve current practice, while disruptive innovations introduce wholly new ways of doing things. It is easier to persuade others of the value of sustaining innovations; disruptive innovations are more difficult to explain, and because they make current practice obsolete, they may be seen as more risky.

The change manager can become a ''disruptive innovator by adopting five habits:
Associating
Questioning
Observing
Experimenting
Networking
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Asses the significance of organizational culture with regard to organizational performance and reputation, and the role of leaders as culture architects.

Defining culture as "the way we do things" it seems that some organizations have dysfunctional cultures, which can lead to undesirable consequences. Culture change programs, where necessary, becomes a priority for some organizations, and culture change programs have consequently become popular.

Asses the potential impact of new digital technologies in general, and potential organizational benefits of applications of social media in particular.

Digitization offers three sets of strategic opportunities:
Enhanced interaction with stakeholders;
Improved management decisions;
New business models.

Many organizations have seen there successful business models undermined by digital start-ups.

Social media in particular has many applications:
Communications;
Staff engagement;
Recruitment;
Learning.

It offers a premium on the coach, interpreter and navigator images of change.

Coach = shaping + intended
Interpreter = shaping + partially intended
Navigator = controlling + partially intended

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