Berry: Creating new markets through service innovation
16 important questions on Berry: Creating new markets through service innovation
Few companies succeed in creating service innovtions that generate new market of reshape existing ones. How can companies move in that direction according to Berry?
Market-creating service innovations promises far greater upside potential than imitative/incrementally improved service offerings. How does service innovation differs from product innovation? (3) (Berry)
2 Services that require the psysical presence of the customer, need local decentralized production capacity.
3 Service innovators usually do not have a tangible product to carry a brand name
The matrix of Berry describes 4 types of market-creating service innovation. Describe the first cell 'Flexible solutions'?
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The matrix of Berry describes 4 types of market-creating service innovation. Describe the second cell 'Controllable convience'?
The matrix of Berry describes 4 types of market-creating service innovation. Describe the third cell 'Comfortable gains'?
The matrix of Berry describes 4 types of market-creating service innovation. Describe the fourth cell 'Respectful access'?
Decribe the first driver that contribute to successful innovation "a scalable business model" (Berry).
Decribe the second driver that contribute to successful innovation "comprehensive customer-experience management" (Berry).
Decribe the third driver that contribute to successful innovation "investment in employee performance" (Berry).
Decribe the fourth driver that contribute to successful innovation "Continuous operational innovation" (Berry).
Decribe the fifth driver that contribute to successful innovation "Brand differentation" (Berry).
Decribe the sixt driver that contribute to successful innovation "An innovation champion" (Berry).
Decribe the seventh driver that contribute to successful innovation "A superior customer benefit" (Berry).
Decribe the eighth driver that contribute to successful innovation "Affordability" (Berry).
Decribe the ninth driver that contribute to successful innovation "Continuous strategic innovation" (Berry).
The success drivers for innovation require an organizational culture that supports human performance and innovation. What does this mean for companies according to Berry?
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
