Leonard: spark innovation through empathic design
3 important questions on Leonard: spark innovation through empathic design
How can, according to Leonard, a company identify needs that customers themselves may not recognize or maybe do know, but don't know that those desires can be fulfilled?
The techniques of empathic design (gathering/analyzing/applying observation information from the field) aren't common practice. But developing this expertise is a worthy investment. Why? (Leonard)
2 It is an important source of product ideas
3 It had potential to redirect a company's technological capabilities toward entirely new businesses.
What is the important note in the research of Leonard?
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