Hansen: The innovation value chain
5 important questions on Hansen: The innovation value chain
Why aren't we better at innovation according to Hansen? (4)
2 There is no universal solution
3 Theory of the weakest link
4 The innovation value chain
By adopting the value chain there will be need for new key performance indicators. A measurement is to count the actual number of good new ideas the company sourced from outside. What are the 5 new roles for employees according to Hansen, when the value chain is adopted?
2 Internal idea brokers: talking across the company to identify new combinations to develop new products/businesses
3 Internal venture capitalist: funding and overseeing new ideas in a phased manner with increasing levels of commitment
4 Champions: steering new businesses to success by providing them safe havens
5 Internal evangelists: trying to get the rest of the company to adopt new products/businesses.
Describe the third phase in the value chain of Hansen:
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Describe the second phase in the
value chain of Hansen:
-Good screening and initial funding
-Movement from idea to first result
To improve innovation you should transform ideas into commercial outputs as an integrated flow (the value chain). Describe the 1st phase in the value chain of Hansen:
-Look inside own functional groups for creative sparks (inhouse)
-Cross-unit collaboration (cross-pollination)
-Sourcing good ideas from outside the company and even outside the industry (external)
The question on the page originate from the summary of the following study material:
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