Hansen: The innovation value chain

5 important questions on Hansen: The innovation value chain

Why aren't we better at innovation according to Hansen? (4)

1 Innovation challenges differ from firm to firm
2 There is no universal solution
3 Theory of the weakest link
4 The innovation value chain

By adopting the value chain there will be need for new key performance indicators. A measurement is to count the actual number of good new ideas the company sourced from outside. What are the 5 new roles for employees according to Hansen, when the value chain is adopted?

1 External scouts: seeking good ideas from outside the company
2 Internal idea brokers: talking across the company to identify new combinations to develop new products/businesses
3 Internal venture capitalist: funding and overseeing new ideas in a phased manner with increasing levels of commitment
4 Champions: steering new businesses to success by providing them safe havens
5 Internal evangelists: trying to get the rest of the company to adopt new products/businesses.

Describe the third phase in the  value chain of Hansen:

Idea diffusion: concepts that have been developed still need to receive buy in. Within the organization new products/business/practices need to be supported and spread across desirable geographic locations, channels, and customer groups.
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Describe the second phase in the  value chain of Hansen:

Idea conversion: new concepts won't prosper without strong screening and funding mechanisms. Ideas must be turned into revenue-generating products, services and processes. This can be done via:
-Good screening and initial funding
-Movement from idea to first result

To improve innovation you should transform ideas into commercial outputs as an integrated flow (the value chain). Describe the 1st phase in the value chain of Hansen:

1 Idea generation: how do you generate ideas?
-Look inside own functional groups for creative sparks (inhouse)
-Cross-unit collaboration (cross-pollination)
-Sourcing good ideas from outside the company and even outside the industry (external)

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