Competitive Position and Sources of Advantage - Marketing advantage
5 important questions on Competitive Position and Sources of Advantage - Marketing advantage
What are the three different types of marketing advantage as a competitive advantage a company can achieve?
- Market share advantage
- Product line advantage
- Channel advantage
How do companies with a market share advantage (as part of marketing advantage) generate profit?
For whom does a broad line of products as part of a product line advantage (marketing advantage) create more selling opportunities?
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During what stage of the PLC should a company expand a business' product line?
When does a company have a channel advantage as part of a marketing advantage?
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