Defensive Strategies - Defensive strategy 3: monetise, harvest, or divest

3 important questions on Defensive Strategies - Defensive strategy 3: monetise, harvest, or divest

What is the purpose of monetising, harvesting, or divesting?

To maximise immediate cash flow.

When does a company choose for monetising, harvesting, or divesting?

When the market is mature or declining and the company wants to cash.

What happens when a company chooses the strategy 'manage for CFs'?

The company operates with minimal marketing resources and usually with low pricing levels.

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