Offensive Strategies - Offensive strategy 1: invest to grow sales
4 important questions on Offensive Strategies - Offensive strategy 1: invest to grow sales
What could a company do to 'invest to grow sales'?
- Grow market share
- Grow revenue per customer
- Enter new market segments
- Expand market segments
When can a company 'grow revenue per customer'?
How can a company 'grow revenue per customer'?
- Extend product lines
- Increase price
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
There are five forces that limit market demand. What are these?
- Buyers cannot afford the price (price)
- No attractive benefits for the customers (interest)
- Product is incompatible with lifestyle (compatibility)
- Product is unavailable at local retail outlets (availability)
- Buyers are not aware of the product (awareness)
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
![Trustpilot Logo](/images/design_2020/lp/clp-trustpilot-en.png)