Customer Focus, Customer Performance, and Profit Impact - Profit impact of customer retention
4 important questions on Customer Focus, Customer Performance, and Profit Impact - Profit impact of customer retention
In what kind of market is it easier to gain customer retention even if you have a low satisfaction rate?
Why is it very hard to get a high rate of customer retention in a competitive market?
How to estimate customer retention?
- Customer transaction records
- Survey
- Higher grades + faster learning
- Never study anything twice
- 100% sure, 100% understanding
What are the three determinants of customer retention?
- Customer satisfaction
- Substitutes
- Costs of switching
The question on the page originate from the summary of the following study material:
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- Never study anything twice again
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- 100% sure, 100% understanding
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