Market Segmentation and Segmentation Strategies - Customers needs, price, and product benefits

7 important questions on Market Segmentation and Segmentation Strategies - Customers needs, price, and product benefits

What are the three primary forces that shape the needs of consumers?

  1. Demographics influences
  2. Lifestyle influences
  3. Usage behaviours

Demographic influences are one of the three forces that shape the needs of consumers. What do these demographic influences consist of? Name 5.

  1. Age
  2. Income
  3. Marital status
  4. Education
  5. Occupation

Lifestyle influences are one of the three forces that shape the needs of consumers. What do these lifestyle influences consist of? Name 5.

  1. Attitudes
  2. Values
  3. Activities
  4. Interests
  5. Political views
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What are the three fundamental forces that shape the needs of business markets?

  1. Firm demographics
  2. Company culture
  3. Usage behaviours

Firm demographics are one of the three forces that shape the needs of business markets. What do these firm demographics consist of? Name 5.

  1. Number of employees
  2. Sales volume
  3. Number of locations
  4. Years in business
  5. Financial situation

Company culture is one of the three forces that shape the needs of business markets. What does this company culture consist of? Name 5.

  1. Business sophistication
  2. Growth orientation
  3. Innovativeness
  4. Technology
  5. Decision making

Usage behaviours are one of the three forces that shape the needs of business markets. What do these usage behaviours consist of? Name 5.

  1. Application
  2. Quantity
  3. Time of purchase
  4. Frequency of purchase
  5. Users

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