Portfolio Analysis and Strategic Market Planning - Strategic market planning

4 important questions on Portfolio Analysis and Strategic Market Planning - Strategic market planning

What is included in market forces (market attractiveness)?

  1. Market size
  2. Growth rate
  3. Buyer power

What is included in competitive environment (market attractiveness)?

  1. Number of competitors
  2. Ease of competitor entry
  3. Price rivalry

What is included in market access (market attractiveness)?

  1. Customer familiarity
  2. Channel access
  3. Sales requirements
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Competitive position is based on three factors. What are these?

  1. Differentiation advantage
  2. Cost advantage
  3. Marketing advantage

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