Portfolio Analysis and Strategic Market Planning - Strategic market planning
4 important questions on Portfolio Analysis and Strategic Market Planning - Strategic market planning
What is included in market forces (market attractiveness)?
- Market size
- Growth rate
- Buyer power
What is included in competitive environment (market attractiveness)?
- Number of competitors
- Ease of competitor entry
- Price rivalry
What is included in market access (market attractiveness)?
- Customer familiarity
- Channel access
- Sales requirements
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Competitive position is based on three factors. What are these?
- Differentiation advantage
- Cost advantage
- Marketing advantage
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