Portfolio Analysis and Strategic Market Planning - Portfolio analysis and strategic market plans
8 important questions on Portfolio Analysis and Strategic Market Planning - Portfolio analysis and strategic market plans
What are the three strategic market plans for defensive strategies?
- Protect position
- Optimise position
- Monetise
- Harvest/divest
Explain the defensive strategy: protect position.
Explain the defensive strategy: optimise position.
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Explain the defensive strategy: monetise.
Explain the defensive strategy: harvest/divest.
What are the three strategic market plans for offensive strategies?
- Invest to grow
- Improve position
- New market entry
Explain the offensive strategy: invest to grow.
Explain the offensive strategy: new market entry.
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