Value-Based Pricing and Pricing Strategies - Cost-based pricing versus market-based pricing - Market-based PLC pricing
7 important questions on Value-Based Pricing and Pricing Strategies - Cost-based pricing versus market-based pricing - Market-based PLC pricing
What are the six market-based PLC pricing strategies?
- Skim pricing
- Value-in-use pricing
- Perceived value pricing
- Multi-segment pricing
- Strategic account pricing
- Plus-one pricing
What is a skim PLC pricing strategy? When it is used?
- Can only be used when a product is exclusive (patent).
- It is used in the early stages of the PLC.
What is a value-in-use PLC pricing strategy? When is it used?
- It is used as the business moves into the growth stage of the PLC.
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What is a perceived-value PLC pricing strategy? When is it used?
- It is used in the growth stage of the PLC.
What is a multi-segment PLC pricing strategy? When is it used?
- It is used in the growth stage of the PLC.
What is a strategic account PLC pricing strategy? When it is used?
- It is used at the end of the growth stage of the PLC.
What is a plus-one PLC pricing strategy? When is it used?
- It is used in the mature market of the PLC.
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