Market Segmentation and Segmentation Strategies - Segmentation strategies
4 important questions on Market Segmentation and Segmentation Strategies - Segmentation strategies
What are the seven segmentation strategies?
- Mass-market strategy
- Large-segment strategy
- Adjacent-segment strategy
- Multi-segment strategy
- Small-segment strategy
- Niche-segment strategy
- Sub-segment strategy
What is an adjacent-segment strategy?
What is a small segment strategy?
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What is a sub-segment strategy?
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