Delineation of the market - Attractiveness of the market - Market size

5 important questions on Delineation of the market - Attractiveness of the market - Market size

What is the actual total sales of all suppliers of a product/service in a market during a certain period for a given environment?

Market size

What is the estimated maximum total sales revenues reachable by all suppliers of a product/service in a market during a certain period for a given environment?
= maximum(how many * how much * how often)

Potential market (PM)

What is = (Actual total sales of all suppliers of a product/service) / (Market potential for this product/service)?

Market saturation rate
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What is the percentage of all sales within a market that is held by one product/brand/company?

Market share

What is = (Market share of the company) / (Market share of its major competitor(s))?

Relative market share

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