Delineation of the market - Attractiveness of the market

3 important questions on Delineation of the market - Attractiveness of the market

What is the sum of total sales of all companies in the market?

Market size

What is the way in which the size of the market evolves over time?

Market & submarket growth

What is the extent to which markets are sensitive to economic, seasonal,... Trends?

Market volatility

The question on the page originate from the summary of the following study material:

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