Marketing Environment
3 important questions on Marketing Environment
External analysis = Meso Environment = Uncontrollable but Influenceable
-Competitors
-Intermediars
-Suppliers(delivery)
-Audiences(press)
External analysis = Macro Environment = DEPEST
-Economic forces (Consumer Spending)
-Political/Law forces ( New Law )
-Ecological forces (Sustainability)
-Social/Cultural forces
-Technological Trend
What are the characteristics of the MESO environment and what does this environment consist of?
-Uncontrollable
-Limited influence
Consists of:
1. Customers
2. Competitors
3. Intermediars
4. Suppliers
5. Audiences
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