Mani & Chouk (2019): Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter? - Most important
4 important questions on Mani & Chouk (2019): Impact of privacy concerns on resistance to smart services: does the ‘Big Brother effect’ matter? - Most important
Which two research questions are adressed in the paper by Mani & Chouk (2019)?
- What is the impact of privacy concerns on consumer resistance to smart services?
- To what extent does the BBE have an impact on these concerns and on consumer resistance to smart services?
Explain the conceptual framework of the paper by Mani & Chouk (2019).
This model indentifies privacy concerns as antecedents to resistance to smart services.
What are the three main objectives of the research?
- To identify consumers’ privacy concerns within the framework of the IoT
- To test the impact of these privacy concerns on consumers’ resistance to innovation
- To investigate to what extent the BBE improves our understanding of negative consumer reactions to new smart services
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What are the two main conclusions from the paper of Mani & Chouk (2019)?
- Resistance to smart services is directly influenced by various privacy concerns: information privacy, the unauthorized secondary use of personal information and perceived intrusion.
- BBE has a major role as an antecedent to these consumers’ various privacy concerns
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