Plouffe et al. (2001): Intermediating technologies and multi-group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system
14 important questions on Plouffe et al. (2001): Intermediating technologies and multi-group adoption: a comparison of consumer and merchant adoption intentions toward a new electronic payment system
Result: Which antecedent was important for consumers but not for merchants?
Result: Consumers seem to value the notion that ..... (1), whereas merchants seem to place more value on ...(2). What need to be on the lines?
- The adoption decision is under their control
- antecedents that have the potential to add to their bottom line
Result: With which two elements were the merchants most concerned?
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According to Moore & Benbasat, observability is a too broad construct. Therefore, they divided this into two constructs in the Intention to Adopt Model Using PCI Measures. Which two constructs?
- Visibility
- The extent to which an innovation is perceived to be widely used
- Result demonstrability
- The degree to which the unique features and benefits of an innovation are readily discerned (gemakkelijk te onderscheiden zijn) by the potential adopter
Result: What was the only antecedent that was not significantly related to the intention to adopt fot both consumer groups?
How are ease-of-use, image and volunariness defined in the article by Plouffe et al. (2001)?
- Ease-of-use: The degree to which an innovation is perceived to be easy to use.
- Image: The degree to which an individual believes that an innovation will bestow (schenken/opleveren) them with added prestigue or status in their relevant community.
- Voluntariness: The extent to which the adoption of an innovation is perceived to be under an individual's volitional (vrijwillige) control.
Result: Which antecedent is more important for:
- The participating consumer group
- The non-participating consumer group?
- Participating consumer group: Voluntariness
- Non-participating consumer group: Visibility
Result: Which aspect is marginally more important to the participating consumer group compared to the non-particitating consumer group?
Result: What was the only significant antecedent among non-participating merchants?
Result: Which four antecedents were significant for both consumer groups? And which one does explain 40% of the model?
- Perceived relative advantage (40%!)
- Compatibility
- Voluntariness
- Image
Result: Which aspects have a smaller effect on the intent to adopt for the non-participating consumer group, but are still significant?
Result: On which two aspects do consumers place heavy emphasis?
What is the main conclusion for practice?
Explain the Intention to Adopt Model Using PCI Measures.
- Relative advantage
- Comparability
- Trialability
- Ease-of-Use
- Visibility
- Result demonstrability
- Image
- Voluntariness
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