Evanschitzky et al. (2012): Success factors of product innovation: an updated meta-analysis
12 important questions on Evanschitzky et al. (2012): Success factors of product innovation: an updated meta-analysis
What kind of study is the paper by Evanschitzky et al. (2012) and what is investigated?
- The study is a meta-analysis
- The study investigates the succes factors of product innovation
What is the main objective of the paper by Evanschitzky et al. (2012)?
Result: Which 6 non-significant predictors are found (predictors that did not impact NPS)?
- Product meeting consumer needs
- Product price
- Product innovativeness
- Order of entry
- Project/organisation size,
- Degree of centralisation
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Result: Which 2 predictors are most important for NPS on a more aggregate level (algmeen niveau)?
- Categories of process
- Strategy characteristics
Result: Which moderator has the highest explanatory power?
Result: Are the effects of
- Dedicated human resources
- Predevelopment task proficiency
- Marketing task proficiency
- Cross-functional integration
- Organisational design
- Launch proficiency
- Environmental uncertainty
- External relations
stronger for low-tech or high-tech markets?
- Effects of dedicated human resources, predevelopment task proficiency, marketing tasks proficiency, cross-functional integration, and organisational design are stronger for high-tech than for low-tech markets.
- Effects of launch proficiency, environmental uncertainty and external relations are stronger for low-tech than for high-tech markets
Result: Are the effects of
- Organisational climate
- Product advantage
- Marketing task proficiency
- External relations
stonger for goods or services?
- The effect of organisational climate as a moderator is stronger for services than for goods,
- Whereas effects of product advantage, marketing task proficiency, and external relations are stronger for goods than for services
Result: Which aspect plays a negligible (verwaarloosbare) role as succes factor of new products?
Result: Which 2 predictors have the strongest positive effects on NPS?
- Market orientation
- Product advantage
Hofstede’s country index scores were
used to measure cultural orientations on five cultural dimensions: individualism, long-term orientation, masculinity, power distance, and uncertainty avoidance. What are the 4 most important results of this?
- The overall effects of the success factor categories are weaker for individualistic countries
- Risk-averse countries have stronger effects on NPS: strategy, process, and marketplace are significantly stronger predictors of NPS
- Long-term orientation shows weaker effects of NPS, particularly for process, marketplace and organisational predictors
- Power distance leads to weaker effects on NPS, particularly for process and organisational predictors
What are the two main conclusions of the paper by Evanschitzky et al. (2012)?
- Culture emerges as an important moderating factor
- The importance of success factors generally declines over time: competitive advantages become smaller because the success factors are known by managers
Hofstede’s country index scores were
used to measure cultural orientations on five cultural dimensions: individualism, long-term orientation, masculinity, power distance, and uncertainty avoidance. What are the 4 most important results of this?
- The overall effects of the success factor categories are weaker for individualistic countries
- Risk-averse countries have stronger effects on NPS: strategy, process, and marketplace are significantly stronger predictors of NPS
- Long-term orientation shows weaker effects of NPS, particularly for process, marketplace and organisational predictors
- Power distance leads to weaker effects on NPS, particularly for process and organisational predictors
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