Statutory intellectual property protection

6 important questions on Statutory intellectual property protection

What is trade mark

A distinctive, exclusive sign used by a person

Fanciful or arbitrary marks


Fanciful marks are ‘made up’. Arbitrary marks are not original words, but are distinctive because they are used in a meaningless context.

How long does a patent last?

A trademark right can last forever but must be renewed regularly (typically every ten years).
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Infringment - trade mark


A commercial character is required for infringement unless there is:
An unfair advantage for the one who infringes
Damage to reputation

Trade mark dilution


Only relevant to famous trade marks; trade marks of repute.
Likelihood of confusion does not have to be demonstrated.
Reputation is determined by the following factors:
Market share, intensity of sale, geographical location, duration of use and the advertising of the mark

Trade mark dilution part 2

Blurring

The use by someone else makes the mark less unique.Tarnishment

The positive reputation of the mark could be ruined.

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