Direct marketing - Direct marketing as a marketing communications technique
3 important questions on Direct marketing - Direct marketing as a marketing communications technique
What does direct marketing mean?
It means contacting customers and prospects in a direct way with the intention of generating an immediate and measurable response or reaction.
Some examples of direct media:
Mailings, catalogues, telephone, brochures, websites.
What is the main goal of a direct marketer?
To increase customer share rather than market share.
The question on the page originate from the summary of the following study material:
- A unique study and practice tool
- Never study anything twice again
- Get the grades you hope for
- 100% sure, 100% understanding
Remember faster, study better. Scientifically proven.
