Media planning - Selecting media

4 important questions on Media planning - Selecting media

What is quantitative criteria?

Deal with factors such as how many members of the target group can be reached effectively how often and how quickly.

What is qualitative criteria?

To evaluate different media are the extent to which the medium is capable of building a brand image and a brand personality.

What is technical criteria?

Refers to the production costs of the message, the convenience or problems related to media buying.
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What is cross-media advertising?

Different media are combined.

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